Strategy-first content and LinkedIn presence for founders, wellness, F&B, and coaching brands that want their social to actually move a number.
AKKU Pilates came on as a retainer client in June 2025. The brief: build awareness, expand reach, and position them as a leading choice for a healthy, balanced lifestyle in Jakarta. We rebuilt content planning, copy, and visual direction end-to-end.
AKKU now runs two studios (Jakarta and Bogor) under one unified Instagram account, and through this engagement I also handle their sister studio, Trinity Studio.
I'm Savitri Coutrier, a content strategist based in Jakarta and the founder of SVA Network. We're a community of 1,300+ Indonesian Virtual Assistants, and the team behind social presence work for founders and brands across wellness, F&B, coaching, and retail.
Before I built systems for social, I spent over 10 years running branches and managing business portfolios at three Indonesian banks. That's where I learned to think about content the way I think about a P&L. Every post is supposed to move a number, not fill a calendar.
Today, I work with founders and brands who want their presence to actually do something. Build trust before the first DM, attract inbound leads, and create a social system that compounds while they focus on running the business.
"Most small brands deserve to look as considered as the big ones. The gap is usually strategy, not budget."
From full ownership of your social presence to one-off strategy days. All packages start with a discovery call so we can scope properly.
The complete package. For brands ready to scale with one team, one strategy, and one point of contact.
For brands that need everything except ads.
For brands with an internal manager who needs assets.
For founders who need direction, not a retainer.
Light-touch ongoing operational support.
Need something different? Every brand has a different starting point. Services can be fully customized. Send a brief and we'll scope it together on the discovery call.
Send a brief →A small slice. Full case studies available on request.
A new coffee shop brand in its pre-launch stage. From June to August 2025, I developed their Instagram content strategy: competitor research, content planning, and visual design to build early brand identity before opening.
A growing F&B brand with four outlets. From August to October 2025, I managed five Instagram and five TikTok accounts: content plans, ads management, and performance reports. Focus: strategy and optimization for early-stage growth.
An online practice by Dr. Dilla focused on wellness and healthcare. From January to July 2025, I contributed to logo development, content creation, copywriting, posting, and admin support to strengthen patient communication and online trust.
PT. Omah Tumbuh Potensi is a Learning & Development consultant focused on organizational and individual capacity building. From May 2024 to August 2025, I managed their Instagram and LinkedIn content to help establish their positioning as a credible, inspiring, and relevant consultant for SMEs.
A 30-min call to understand your brand, audience, and what success looks like in 90 days.
I deliver a written strategy. Content pillars, posting cadence, ad approach, KPIs. For you to approve.
My team produces, schedules, and publishes. You review in a shared workspace, not over WhatsApp.
Monthly performance review and adjustments. We double down on what's working, cut what isn't.
Alhamdulillah, you've been incredibly helpful. With Savitri, all requests are handled quickly and clearly. Chat in the early morning or late at night, still always responsive. Super professional. Thank you, Savitri!
Working with this virtual assistant has been an excellent experience. The content was consistently engaging and perfectly aligned with our brand tone. They also developed a clear and strategic content plan that supported our branding goals. Throughout the process, they provided thoughtful feedback and were great to collaborate with.
Thank you so much for your help creating my contents according to my specifications. I appreciate your prompt respond to my requests for changes, which resulted in the final product meeting my expectation. Thank you.
Thank you for helping create promotional and branding content for our laundry business. It really helped people get to know our outlet and try our services. Wishing you continued success!
If you don't see what you're looking for, just send the question through the form below. I usually reply within a day.
3 months for retainers. Long enough to actually see results, short enough to stay accountable. One-off services like audits and strategy days have no commitment.
The Signature Retainer includes campaigns and lead generation work. Your ad spend is paid by you directly to the platform and is on top of the retainer fee. Recommended starting budget depends on goals. We'll scope it on the call.
Yes. The Content Creation Only and Strategy & Audits packages can be scoped per platform. LinkedIn ghostwriting and presence work is one of my specialties.
Wellness (clinics, fitness studios, beauty), F&B (DTC, restaurants, catering), and coaching or founder personal brands. I'll take work outside these, but those three are where I'll do my best work for you.
Monthly written report covering reach, engagement, follower growth, and conversion signals (DMs, link clicks, bookings). Plus a 30-min call to walk through wins, misses, and what we're adjusting next month.
Yes. All deliverables can be in English or Bahasa Indonesia.
Discovery call within a week, signed proposal within two. New retainers typically launch within 3 weeks of the proposal being signed.
Fill in the form and I'll get back within 24 hours. If we're a fit, the next step is a 30-min intro call. Free, no pitch.
Tell me about your brand, your goal, and your timeline. I read every one personally.
Pick the channel you are already in.